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IS 2016 THE YEAR OF GOOGLE ACCELERATED MOBILE PAGES (GOOGLE AMP)? People are increasingly visiting websites on their phones, but the experience often leaves a lot to be desired. According to a an article from Kissmetrics, 40% of mobile site visitors will abandon a website that takes more than 3 seconds to load. In February 2016, Google will release Accelerated Mobile Pages (or AMP for short), a new code-type that will deliver lightning fast web pages to smartphone users. As people are increasingly visiting websites on their phones, and 40% of mobile site visitors abandon a site that takes more than 3 seconds to load, this could be a good thing for site owners. Read more at https://www.theedesign.com/blog/2016/year-of-google-amp

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